We’ve been developing the Makaton language programme for nearly 40 years. And in that time, we’ve made a huge difference to thousands of lives, breaking down the isolation people feel when they experience difficulties and can’t speak. We’ve helped them feel more connected to the world around them and given them a voice.
But we can only continue to help people if we reach more people. To do that, we needed to find our own voice so we can inspire people about our mission and what we stand for. And communicate what we want to say, more clearly.
Quite simply, our new brand is all about communicating what Makaton is and how easy it is to use. It’s a rallying invitation to start, join in and get talking!
Makaton is simple, fun and expressive. So our new brand is exactly this – reflecting a bright, positive future where we all talk Makaton!
Say hello to Okey, our new icon for Makaton. It’s an expressive logo designed to communicate what Makaton is – the combination of gesturing and speaking. Did you spot the speech bubble between his fingers? But Okey stands for much more than that. Okey represents the openness, the liberation, the positive relief of being able to communicate with each other. That things are changing for the better. And that everyone can reach their potential.
Okey is a mark of quality too – a kitemark – helping us to uphold the standards of how Makaton is taught and used in everyday life. In short, Okey is our helping hand!
We imagine a world where everywhere is Makaton Friendly. It’s our hope that Okey will be popping up all over the country in Makaton Friendly cafés, schools, museums, castles and online as we aim to change even more people’s lives.
Be we need your help to do it.
Let’s talk Makaton!